First things first. What is a landing page and why does it matter? A landing page is a single web page that is used to drive traffic towards a certain action. It can be used for various purposes like capturing email addresses, converting visitors to customers, or signing up for an event. The purpose of the landing page depends on where the traffic is coming from. For instance, if the traffic comes from social media then the goal may be to get that visitor to like your company or product on Facebook or follow you on Instagram. If it comes...