Latest Online Casino Game Software Development Trends
The online casino market has undergone tremendous changes since the 1990s, with software developers leveraging the latest tech innovations to bring new features and keep things fresh. These changes have significantly influenced the market, bringing in more entertaining games that are transforming several sectors in the multi-billion-dollar market. Here are the top nine online casino software design and development trends shaping the market’s future in 2022.
1. Mobile gambling on the rise
Mobile devices have evolved from simple QWERTY devices used to send and receive messages to sophisticated gadgets that can handle almost any task. These devices are also highly effective in the online casino market, thanks to the wide range of mobile casino apps available. As a result, mobile betting is recording higher revenues than PC gambling, with market experts predicting the trend will continue over the next decade.
The tremendous rise of mobile betting has grabbed the attention of casino game developers, with leading operators viewing smartphone apps as a basic necessity in their offerings. These mobile betting apps handle a player’s whole lifecycle at an online casino, ranging from creating a betting account to customer support. That’s why industry experts project the mobile gambling industry will keep growing.
2. Games with atmosphere
While many play online casino games for money, gamblers today expect the games to deliver an immersive experience. For that reason, casino software developers are leveraging technologies like augmented reality and virtual reality to provide the immersive experience that players want.
Virtual reality is paving the way for immersive experiences, as the accessories needed to enjoy the gameplay are increasingly becoming available to gamblers. NetEnt is one of the leading casino software developers that have proven their readiness to deliver content using VR technology. The general public is also pushing developers to launch VR-based games for their in-demand online casino games.
3. Interactive live dealer games
Live dealers are increasingly becoming popular as the online casino industry grows. These interactive gambling sessions use HD pictures and sound, with gaming options including live blackjack, poker and roulette. As interactive roulette has proven, adding great house benefits and payout rates will be essential in helping online casinos maintain a competitive edge.
4. Assessment of customer loyalty
With technological advancements, the online casino market has become saturated with thousands of bookmakers and casino software developers looking for a market share. That has made customer loyalty essential for operators looking to stay above the rest.
To stay ahead of the competition, online casino operators are looking for ways to retain their gamblers at their tables. That’s easily achievable using loyalty programs, special rewards and comprehensive customer service.
5. Big data analytics
Big data analytics involves collecting data using different resources from various global networks. This technology is transforming different sectors of technology and science in many ways. In the casino market, big data support the industry in many ways, including playing strategies and risk management.
With big data, online casino operators can access information about their competitors by studying customer behavior on different platforms. Gambling companies are analyzing these facts to know the games that players like the most, track regions with the most players, and devise plans to outrank their competitors.
Big data is also helping gambling companies to tailor their marketing strategies to reach particular types of customers. Tailored marketing using big data cuts down the operation costs while helping to create an informed gambling market. Additionally, big data helps gambling software companies and operators to develop user-friendly sites and engaging games customized to suit the gamers’ interests.
6. Sports-themed casino games on the rise
Sports betting has grown significantly, giving rise to sports-themed games. Today, more sports stars are getting deals for software developers to use their faces in sports-themed games like video slots and esports. As a result, gamblers can wager on their favorite NBA match or soccer teams while playing poker or online slots.
Online sports-themed casino games are developing most simulator manufacturers today. However, Playtech and Microgaming are the largest developers of such casino games, which are popular for their modern graphics, bright design and huge bonus rounds. That includes slots like Football Stars, Tennis Game and Shoot.
7. The rise of new table games
Casino games like poker, craps and blackjack require a certain level of mastery to play successfully and increase your odds of winning. Unfortunately, some casino players lack the skills to play these games, but they’re still looking for games that are challenging and easy to learn.
To ensure that all players get what they need, online casino operators are bringing new table games on their platforms to see what becomes popular. Additionally, most players are attracted to the same type of casino games as they become familiar with social gambling.
8. Smartwatches are transforming the gambling experience
Smartwatches are now taking mobile gambling to the next level. For over a decade, people have been playing casino games using their mobile devices for convenience and accessibility. However, smartwatches are taking over the market as a more accessible and convenient option.
Market experts predict the smartwatch industry will hit $33 billion by the end of 2022, with gambling being a major part of this growth. As such, casino gaming software developers are crafting games that can be integrated into different devices, including smartwatches.
9. Old-fashioned games are still relevant
The development of online casino games and slots is rather old-fashioned. Most casino game developers still prefer traditional game constructs used in many popular games. That’s why there aren’t many variations in the bonuses, deposits, free spins and other features.
The online casino setting is also traditional, with the developers trying to replicate the glamor and glitz of real-life casinos based on recognized themes. As such, the never-ending trend in the online casino industry involves reusing old-fashion materials and reminding gamblers why they started gambling online.
Bottom Line
Most casino software development trends coincide with popular culture and how modern technologies are growing. Hopefully, these new changes will continue shaping the casino market’s future, bringing in more immersive experiences for players.
