Online Casino Software Development: Best Practices to Grow Your Gaming Business

Experts report that the online gambling market reached a value of $66.7 billion in 2020. It is known that the demand for online casinos continues to grow due to rapid urbanization, high demand for home entertainment during the pandemic, as well as the legalization of the gambling business.

Interestingly, Forbes leaked revenue data for RSI, a US online casino provider: In a phone interview, RSI commented that it expects sales to grow by $320 million in 2021 as more US states legalize casino services.

This is also explained by the growth of modern technologies. Antonio Matias, an expert on casinos in Brazil, draws attention to the opportunities that technology provides to the gambling business:

1. lower transaction and operational costs;
2. accelerating the development of mobile games by reaching the audience;
3. the wide potential of blockchain to reduce the risks of online gambling;
4. smoother integration of online payment services;
5. increased privacy for players due to cryptocurrency deposits.

These advantages make it clear that online casino software is able to attract more users at a lower cost compared to physical casinos. However, before outsourcing your gambling software development, we recommend that you get more information about casino quality criteria, gambling ledgen, development stages, user retention mechanisms, and promotions. This will help you make the right decision. Therefore, it is worth choosing reliable casinos on the casinos online confiaveis website

Given that the gaming business is potentially interesting, because it brings solid profits, we are ready to shed light on the process of creating software, highlighting the main challenges of developing safe, reliable products.

Stages of starting an online casino: the place of software development

Have you decided to open an online casino? When you’re ready to take the plunge to outsource casino software development, it’s important to consider the main steps you need to follow: brainstorming the product idea itself, prototyping, coding, testing, releasing and supporting the product.

It should be understood that this is only one part of the process of launching an online casino, but one of the most important, because the quality of the software will affect operating costs, user retention and loyalty, as well as marketing and promotion costs.

The life cycle of a casino startup is visualized on Slotegrator’s Pinterest page. And this is a clear fact that the quality of the software is an integral part of a successful business: only three stages (brand image, obtaining a license and choosing the market of activity) out of the eleven described are not related to the software itself. The rest of the launch stages are determined by the selected technical solution:

• setting up the platform;
• ensuring the security of your project (choice of anti-hacking and protection tools, as well as software for risk management);
• integration of game content (the more games you offer, the more users will come to the platform: slot machines, roulette, games with live dealers, lotteries);
• integration of payment systems (different currencies and cryptocurrency);
• affiliate and referral tools integrated into your digital platform to attract new players;
• bonuses, VIP, loyalty programs and issuance of gift cards.

The license is your priority

Study the market and make sure that the gambling business in the chosen territory is legal and choose a license. Different countries set personal requirements regarding the issued document, but two factors will be key for you – reputation and cost. So, for example, a license from the UK or Canada will allow you to win more trust than Malta, but it will also cost you hundreds of thousands of dollars.

Gaming software

In the online casino industry, there are many companies that offer to purchase ready-made software. If you are a beginner, then it is better to trust professionals with extensive business experience and a good portfolio. You will only need to pay attention to the method of payment. Suppliers can either charge a one-time fee or charge monthly.

Another option – custom software – will cost you $500,000 or more, but you’ll retain copyright and won’t have to pay a commission.

Site creation

For the proper operation of an online casino, it is essential: reliable hosting, installation and integration of software and a package of modern games, integration with popular payment systems, CRM support. Therefore, it is worth entrusting this work to professional developers. They will make heavy internal functionality simple and convenient. The user must immediately understand how to register an account, replenish the balance, find available games or place a bet from wherever he comes in: from a tablet, phone or laptop. This will help us with the perfect appearance and adaptive design of the site, behind which lies its complex structure.

Although an online casino is entertaining, it is also a rather serious business in which it is very important to comply with all requirements and implement them correctly. Research shows that you have 5 seconds to explain a unique offer, so the whole site should work for your target audience and create anticipation for an interesting game.